© 2019 by Small Change Marketing Group 

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2008 Philadelphia Soul
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Opening Night Attendance
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Fillmore Event
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Rich Lisk’s 2008 Philadelphia Soul Take the AFL’s #2 Spot

TRENTON, N.J. – The Arena Football League (AFL) in honor of its 25 year anniversary named the 2008 Philadelphia Soul as the second of the 25 Greatest Teams in AFL History.  Rich Lisk, Principal of Small Change Marketing Group was the General Manager of that Arena Bowl Championship Team. In addition to leading the team to the Arena Bowl in 2008, Lisk received a national ESPN Telly Award, as executive producer for the “webisodes” which followed two Philadelphia Soul fans each week throughout the 2007 season. 

The Telly Award is awarded for outstanding local, regional, and cable television, commercials, programs and segments.  Produced jointly with ESPN, the Philadelphia Soul were the only team in the AFL to be featured on ESPN’s “webisodes”.

Lisk was directly responsible for day-to-day operations of the 2008 Philadelphia Soul both on the field and off.  Team accomplishments included:

  • The only team out of 17 teams to show a profit

  • Selling out 94% of the building every game

  • Sold franchise record of $300,000 in merchandise sales

  • AFL Commissioner’s Award (voted best franchise in the AFL)

  • Second highest sponsorship sales in AFL with $3.1 million

That same year, Lisk was awarded the prestigious “40 Under 40” award by the Philadelphia Business Journal, recognizing the most influential business people in Philadelphia.

Small Change Marketing Group has a strong and varied foundation of knowledge in the field of sports marketing, sales, and management.  SCMG has a keen understanding of how the worlds of business and sports interact and how to make those interactions profitable and beneficial for all involved – from the owners to the front office staff, from the talent to the fans, and from the community to the corporate partners. SCMG specializes in setting effective sales goals, designing campaigns to support those goals, and utilizing judicious strategies that drive results.  Efficient and effective management provide the infrastructure for success across the board.

 

SCMG Client Increases Opening Night Attendance Second Year in a Row

TRENTON, N.J. –Small Change Marketing Group’s (SCMG) client, the Trenton Titans Hockey Team have increased opening night ticket sales for the second year in a row after five years of declining ticket sales.

In 2011, Small Change Marketing Group was hired by Blue Line Sports, LLC to revive the fledgling Trenton hockey team.  While opening night 2011 marked a 26% increase over the previous year, Friday’s opening night boasted an additional 4% in increased ticket sales over 2011 representing the largest opening night attendance since 2006.

In addition to increased ticket sales, Small Change has designed and is implementing a full-fledged grassroots and social media marketing campaign “Join the Nation” for the 2012-13 season focusing on the long standing history of close knit fans and partners of the Trenton Titans.  In addition to traditional marketing efforts, the campaign includes a podcast every week and a Coach’s show designed to provide fans with better access to the team and front office.  To date the campaign has reached over 182,000 people and is steadily rising.

Small Change Marketing Group has a strong and varied foundation of knowledge in the field of sports marketing, sales, and management.  SCMG has a keen understanding of how the worlds of business and sports interact and how to make those interactions profitable and beneficial for all involved – from the owners to the front office staff, from the talent to the fans, and from the community to the corporate partners. SCMG specializes in setting effective sales goals, designing campaigns to support those goals, and utilizing judicious strategies that drive results.  Efficient and effective management provide the infrastructure for success across the board.

 

The key to success is usually a small change.

 
 

Small Change Marketing Group Taps the Fillmore to Help Take the Penn Mutual Collegiate Rugby Championship to the Next Level 

Philadelphia, PA – On May 31, 2019, over 670 college athletes broke bread at the Fillmore Philadelphia to kick-off the annual Penn Mutual Collegiate Rugby Championship (CRC) in Philadelphia.  The Fillmore event represents the first time all of the men’s and women’s teams gathered in one place for the dinner and awards presentations.  In addition to acquiring the Fillmore, Small Change Marketing Group (SCMG) secured the Hong Kong Economic and Trade Office, New York (HKETONY) as the proud presenting partner of the Filmore event.  

The Penn Mutual Collegiate Rugby Championship welcomed 58 Collegiate Teams from around the country including Men’s and Women’s Divisions I, II, and III.  The Fillmore event provided all teams with the opportunity to connect  over dinner, enjoy inspirational speakers, and witness Eileen McDonald, CEO of Penn Mutual, as she announced the 'Life of Significance' award.  

 

In addition to the Fillmore athletes’ dinner, SCMG integrated a VIP reception event simultaneous with the dinner.  The VIP cocktail reception hosted team captains, coaches, event partners and other special guests upstairs at the Filmore venue, which provided an opportunity for team sponsors to meet the coaches and captains of participating teams.  Another highlight of the evening included a photo opportunity with Penn Mutual CEO, Eileen McDonald and HKETONY Director, Joanne Chu who presented coaches, captains, and event partners with a commemorative game ball.  

Small Change Marketing Group

Teams Up with AFL China

January 2017  Beijing China – Small Change Marketing Group (SCMG) teamed up with AFL Global to help launch the inaugural season of the China Arena Football League (CAFL).  With six teams touring in six cities across China, representing the first-time professional football of any kind was played in China with the support of the Chinese government.

SCMG provided key event production services including:

 

  • Creating organizational charts including duties and responsibilities

  • Providing event production 

  • Creating game day scripts, itineraries, and timing scripts for broadcast and in-arena

  • Training and overseeing game day staff 

  • Designing, producing and coordinating dasher board placement in each arena

  • Fulfilling on partnership deliverables including press releases 

  • Creating partnerships and promotions tied into all aspects of AFL Global and the CAFL

 

SCMG was an instrumental part of the team poised to be the first to bring American Football to the Chinese audience.