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The key to success is a small change

Small Change Marketing Group


SCMG delivers detailed, result-orientated, measurable event sales marketing, and production.  

We believe that a successful event or campaign needs a strategic plan that is efficient, creative and fiscally responsible.  


A sound strategy lays the groundwork, beginning with identifying the goal and working backward to ensure the intended outcome each step of the way.  


SCMG provides a proven analytic to measure effectiveness and leaves clients with definable, defendable positions that form the foundation for success.



Small Change Marketing Group believes in a simple logical approach to marketing partnerships
– listen, learn, create, execute. Four components give us the framework to ensure that all our
clients’ projects and campaigns are well thought out, original, and consistent.


Together, we define the key message.  SCMG delivers the results.  
SCMG offers full service options for your marketing, sales and advertising needs.

Explore SCMG's areas of expertise by clicking the titles below.


SCMG Leadership

Rich head shot_edited.jpg

President, Chief Executive Officer

Terry Potential Head Shot b&w_edited.jpg

Chief Operating Officer


Past and present clients include...
Philadelphia Freedoms   

Lakewood BlueClaws 

Philadelphia Soul 

Super Sevens Rugby  

USA 7's 

Penn Mutual Collegiate Rugby Championships   

Competitive Edge Hockey Camps

Good Fight Entertainment

Trenton Titans - ECHL

Camden RiverSharks - Atlantic League

AFL China

NXT Sports

WFTDA (World Flat Track Derby Association)

Big Bear Natural Foods

When You Assist You Score (Non-Profit Program started by SCMG)

Philadelphia Wings

Thumbs Up Cup – Charity Event 


   Let SCMG lead your success   

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